PARA - Is the Streaming Bubble Bursting? Significant Portion Of Users Cut Multiple Subscriptions | Benzinga
Streaming companies like Walt Disney Co (NYSE: DIS) Disney+, Paramount Global (NASDAQ: PARA) Paramount+, Hulu, and Netflix, Inc (NASDAQ: NFLX) are facing increasing challenges in retaining customers due to rising prices and cost-of-living concerns.
Consumers like Crystal Revis from Florida are canceling subscriptions to manage expenses, with customer defections across premium streaming services rising to 6.3% in November from 5.1% a year earlier.
About 25% of U.S. subscribers have canceled at least three primary streaming services in the past two years, a significant increase from 15% two years ago, the Wall Street Journal reports.
In response ...