TECH - Legacy Automaker Offers $1000 Incentive To Lure Tesla Rivian Lucid Owners As EV War Heats Up In Slowing Market | Benzinga
In a bold move to bolster its electric vehicle market share, German automaker BMW (OTC:BMWYY) has rolled out a unique program offering a $1,000 incentive to certain EV owners to switch to BMW’s electric models.
What Happened: As reported by CarsDirect, BMW has launched the 2024 BEV Conquest Program, a strategic initiative that offers $1,000 to owners of EVs from brands such as Audi, Mercedes-Benz, Polestar, Porsche, Tesla, Rivian, and Lucid, among others, to switch to a BMW i4, i5, or iX. The offer is also open to owners of the Ford Mustang Mach-E and Volkswagen ID.4.
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This regional offer, available in western states until April 1, does not necessitate current EV owners to trade in their vehicles and the incentive can be stacked with other BMW offers.
BMW’s approach is unique in its focus on all-electric vehicle owners from competing brands, allowing them to combine incentives. For example, BMW is currently ...