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home / articles / LYFT - Lyft Ropes In Nielsen For Advertising Insights | Benzinga

LYFT - Lyft Ropes In Nielsen For Advertising Insights | Benzinga

Lyft Inc.

Ride hailing company Lyft Inc (NASDAQ:LYFT) has entered into an agreement with data and analytics firm Nielsen to measure its in-app advertisements through Lyft Media. 

Lyft will leverage three measurement solutions to measure audience along with brand and sales lift performance for their advertisers’ campaigns: Nielsen ONE Ads, Brand Impact and Buyer ...

Full story available on Benzinga.com
Stock Information
Company Name: Lyft Inc.
Stock Symbol: LYFT
Market: NYSE
Website: lyft.com
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