URBN - Macy's Relaunches Epic Threads for Back-to-School Season | Benzinga
Macy's, Inc. (NYSE: M) celebrates the back-to-school season by reintroducing Epic Threads, a children's clothing line that merges fun, functionality and sustainability. The refreshed collection, designed with input from kids, features vibrant, durable and versatile styles suitable for any activity.
Now available at Macy's stores nationwide, online and through the Macy's app, Epic Threads helps children start the school year with confidence and style. The company's extensive selection of trendy apparel, accessories and essentials, along with its convenient omnichannel shopping experience, makes it a top choice for back-to-school shopping.
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Inspired by Kids, Designed for Fun
Epic Threads is all about showcasing children's optimistic world, wherein imagination rules and kids can be comfortable and confident in their favorite outfits. Emily Erusha-Hilleque, SVP of Private Brands at Macy's, highlighted the brand's focus on vibrant, durable and versatile styles. The collection, inspired by and designed with kids, features playful and expressive pieces perfect for various activities, from classroom to playground adventures.
Rooted in consumer insights and crafted with intentional design, the refreshed Epic Threads offers a mix of basics, key items and fashion pieces that cover all clothing needs. Macy's surveyed its youngest customers to ensure that the collection provides confidence and style throughout the day. The range includes bright tees, twirl-worthy dresses, pants, hoodies and cozy ...