TECH - Meta's Threads Set To Enter EU Market In December | Benzinga
Threads, the social media platform from Meta Platforms Inc. (NASDAQ:FB), is preparing to make its entry into the European Union this December. This move comes after Threads’ successful launch in several markets in July.
What Happened: The launch of Threads in the EU was initially delayed due to concerns about the region’s strict regulations for online services.
Threads, which is capable of importing data from Instagram such as advertising and behavioral information, plans to comply with these regulations by offering EU users a consumption-only option, eliminating the need for a personal profile, reported The Wall Street Journal.
The decision follows recent announcements from Adam Mosseri, the head of Instagram, about a new feature enabling users to delete or deactivate their Threads profile separately from their Instagram account. This comes in the wake of Threads’ announcement that it had become the fastest consumer app to reach 100 million users.
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Threads’ move to expand into the EU is ...