TECH - Microsoft Challenges Apple And Google with Web-Based Gaming Store: Report | Benzinga
Microsoft Corp (NASDAQ:MSFT) will reportedly debut its own web store for mobile-game consumables in July, offering an alternative to Apple Inc. (NASDAQ:AAPL) and Alphabet Inc’s (NASDAQ:GOOGL) Google app stores.
The browser-based store, announced by Xbox President Sarah Bond at the Bloomberg Technology Summit, will first feature Microsoft’s games, with discounts on in-game items for titles like Candy Crush Saga. Later, the platform is expected to extend to other game publishers, reported Bloomberg.
According to Bond, Microsoft’s decision to launch the store on the web, rather than as an app, ensures accessibility across all devices and regions, irrespective of closed ecosystem policies.
“This web-based store is the first step in our journey to building a trusted app store ...