X - Musk In A Rage Over Twitter Ad Boycotts: Why They Might 'Kill The Company' | Benzinga
In a viral moment caught on camera, social media platform owner Elon Musk told advertisers, specifically the companies that are suspending ads on Twitter, now known as X, to "go f*** yourself."
Musk’s statement may not win advertisers back and could have the social media platform struggling more into the future.
What Happened: While speaking at the New York Times DealBook Summit, Musk was asked about the companies that have been boycotting Twitter and suspending their advertisements after the billionaire interacted with an antisemitic conspiracy post on the platform.
Musk apologized for interacting with the post, calling it "one of the most foolish" things he's done on the platform.
Speaking about the companies that have been suspending advertising on Twitter, Musk said they are blackmailing the platform and attempting to silence him.
"I don't want them to advertise," Musk said. "If someone is going to blackmail me with advertising, go f*** yourself. Go. F***. Yourself. Is that clear?"
After his comments, Musk singled out Walt Disney Company (NYSE:DIS) CEO Bob Iger, who had spoken out about pulling advertising at the same event previously in the day.
"Hey Bob, if you're in the audience."
The comments from Musk have drawn mixed reactions from the platform’s users and investors. Some believe the statement could push more advertisers away and keep advertisers from returning, which could be a big financial ...