TTD - Netflix Is Boosting The Trade Desk Stock Thursday: Here's What You Need To Know | Benzinga
The Trade Desk Inc (NASDAQ:TTD) is experiencing a surge in its shares Thursday afternoon following a significant development in the advertising technology landscape. The catalyst behind the move appears to be the recent announcement made by Netflix Inc (NASDAQ:NFLX) regarding its plans to launch an in-house advertising technology platform by the end of 2025.
What To Know: The groundbreaking move by Netflix, announced Wednesday, signals a shift in the advertising ecosystem, with implications for companies operating in the digital advertising space. By launching its own ad tech platform, Netflix aims to provide advertisers with new ways to buy, leverage insights and measure impact, thereby enhancing the effectiveness of advertising campaigns on its platform.
Netflix announced plans to expand its buying capabilities to ...