TTD - Netflix To Stream 2 NFL Christmas Day Games: Analyst Sees Strong Growth Potential | Benzinga
Netflix Inc (NASDAQ:NFLX) has secured exclusive rights to stream two NFL games on Christmas Day, marking its first venture into broadcasting live football.
The deal, costing less than $150 million per game, is part of Netflix’s broader strategy to incorporate live programming, enhancing its appeal to advertisers and broadening viewer options.
This initiative aligns with the company’s recent experiments in live events, including sports, which, due to their live nature, attract significant viewer and advertiser interest, Bloomberg reports.
You can't spell Netflix without "NFL" — Netflix (@netflix) May 15, 2024
Netflix will be the home to watch the NFL's 2024 Christmas Day games LIVE! https://t.co/uzZVLUhNjt pic.twitter.com/BIy8FUV5NW
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The NFL, a long-standing beacon ...