APO - New AI Survey from Notified and PRWeek Finds PR Pros Believe in the Power of the Technology Want Education and Resources to Drive Meaningful Usage | Benzinga
NEW YORK, Oct. 10, 2023 (GLOBE NEWSWIRE) -- Notified, a globally trusted technology partner for public relations, investor relations, and marketing professionals, today announced the results of its latest survey, "Bridging the Gap Between AI & PR: a Short Guide," in partnership with PRWeek. The data revealed increasing enthusiasm about AI's potential to optimize communications campaigns, with more than half of respondents indicating that the tech can "notably" improve PR's ability to be strategic.
"The survey findings were clear – PR professionals are no longer worried about AI replacing them and are excited about its potential, beyond initial use cases like content generation," said Nimesh Davé, President, Notified. "However, most survey respondents don't yet feel comfortable using available tools in a meaningful way and feel they're not as knowledgeable as they could be when it comes to implementing AI into their daily work. Agency and brand leaders should focus on education – which will be critical to adoption – including policies, resources and guardrails for experimentation."
The survey asked 200 senior agency and brand communicators to identify how AI could impact the future of public relations – taking factors such as adoption and usage, popular tools, and the knowledge and education needed for effective implementation into account. Findings include:
- Education is Required: More education is needed for PR pros surrounding the uses and applications of AI – and most communicators aren't currently using the tools they have heard of in a meaningful way beyond experimenting. Only 12% of survey respondents say they were "very ...