CBD - NFL Legends Calvin Johnson & Rob Sims Launch First-Ever CBD Brand At Ford Field In Milestone Partnership | Benzinga
In an unprecedented move, Ford Field welcomed cannabis brand Primitiv as its official performance partner in launching Primitiv Performance a potent drink mix featuring CBD, electrolytes and vitamins as well as broad spectrum (CBD, CBG, CBC, CBN) topical cream, created by former NFL teammates Rob Sims and Football Hall of Fame inductee, Calvin Johnson Jr.
This Michigan-based venture signifies a groundbreaking collaboration within the sports and wellness industry.
Personal Mission Turned Partnership
Johnson Jr. shared his journey from using nature as a recovery tool during his NFL days to this innovative partnership.
"Partnering with Ford Field, a place that holds so many memories for me, makes this venture incredibly special," Johnson said. His and Sims' shared vision has now materialized into Primitiv Performance, introducing a holistic approach to athlete recovery and performance.
Innovative Wellness for Athletes
Primitiv Performance is at the forefront of integrating ...