GM - Online Luxury: General Motors Unveils Cadillac Lyriq for European Market | Benzinga
In a strategic move to tap into the thriving European electric vehicle (EV) market, U.S. automaker General Motors (NYSE:GM) introduced its electric Cadillac Lyriq in France on Monday.
The move marks a significant expansion for General Motors, which initiated EV sales in Switzerland last October, signaling its return to European markets after divesting the Opel and Vauxhall brands in 2017.
In contrast to its approach in the United States, where General Motors heavily relies on a vast dealer network, the company is adopting a different strategy for European customers.
European buyers can now personalize and purchase their Cadillac electric vehicles online, ...