TECH - Pinterest Gets Google's Help In An Amazon-Like Partnership As It Continues To Try To Make Monetization Happen | Benzinga
Unlike Meta Platforms (NASDAQ: META), Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL) and Amazon.com Inc (NASDAQ: AMZN), Pinterest Inc (NYSE: PINS) and Snap Inc (NYSE: SNAP) did not experience double digit growth of their ad business. Snap reported its fourth quarter sales grew 5% and it issued a weak guidance. On Wednesday, Snap shares tanked 35% as Meta set the bar high with its advertising revenue up 24%, more than double compared to Google and its 11% growth. Not to mention the fact that Amazon reported an impressive 27% YoY expansion of its ad business. Pinterest shares surged 53% last year and until Thursday’s report, they rose 9.5% since the beginning of 2024. But like Snap, it got punished for the revenue miss with its stock falling about 20% after-hours before recovering. On its now long quest to monetize its platform, Pinterest enlisted the help of Google that is similar to its existing Amazon ...