QCOM - Qualcomm Becomes Manchester United's Front-of-Shirt Sponsor - What's Going On? | Benzinga
Qualcomm Inc (NASDAQ:QCOM) has signed a new sponsorship deal to become the front-of-shirt sponsor for Manchester United Ltd (NYSE:MANU) Football Club.
The company aims to increase awareness of its Snapdragon brand as it expands into personal computing.
The California-based chipmaker is leveraging its new partnership with one of the most recognized clubs in the world’s most popular sport.
One home game for the U.K. Premier League team provides Snapdragon with exposure ...