TSLA - Renault Revs Its EV Engines: Cuts Megane Prices By 10% In Tesla Challenge | Benzinga
Renault SA (OTC: RNLSY) is reportedly pinning its hopes on introducing new models and reducing prices for its Megane model as it seeks to compete with U.S. rival Tesla, Inc. (NASDAQ: TSLA) in its domestic market.
"The Renault brand's main focus in 2024 is to go back on the offensive in the electric segment, since we're currently second," Renault brand's sales director for France Ivan Segal told Reuters.
Renault has opted to reduce the starting price of its Megane by 10% in January, lowering it from 38,000 euros ($41,600) to 34,000 euros ($37,200), Reuters added.