TTD - Samantha Jacobson Takes A Bullish Stance Acquiring $506K Worth Of Trade Desk Stock Options | Benzinga
A substantial acquisition of company stock options by Samantha Jacobson, Chief Strategy Officer at Trade Desk (NASDAQ:TTD) was reported on April 25, based on a new SEC filing.
What Happened: Jacobson, Chief Strategy Officer at Trade Desk, engaged in a derivative transaction according to a Form 4 filing on Thursday with the U.S. Securities and Exchange Commission. This involved the acquisition of stock options for 121,684 shares of TTD, providing the right to purchase the company's stock at an exercise price of $81.07 per share.
During Friday's morning session, Trade Desk shares up by 2.27%, currently priced at $85.23. Considering the current price, Jacobson's 121,684 shares have a total value of $506,205.
All You Need to Know About Trade Desk
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on different devices like computers, smartphones, and connected TVs. It utilizes data to optimize the performance of ad impressions purchased. The firm's platform is referred to as a demand-side platform in the digital ad industry. The firm generates its revenue from fees based on a percentage of what its clients spend on advertising.