TECH - Samsung's 'UnCrush' Ad Mocking Apple Invites Barrage Of Criticism Online: 'You Think This Will Make People Switch?' | Benzinga

Samsung Electronics Co. Ltd. (OTC:SSNLF) has released a new ad, “UnCrush,” to counter Apple Inc.’s (NASDAQ:AAPL) controversial “Crush” ad. However, the attempt has been met with some major criticism.

What Happened: On Wednesday, Samsung released its new ad in response to Apple’s “Crush” ad, which was pulled after sparking controversy. Cupertino’s “Crush” ad depicted various creative tools being crushed by an industrial crusher, leaving only the new iPad Pro intact.

The ad was met with criticism from the creative community, who interpreted it as a grim representation of technology crushing human creativity.

The new “UnCrush” ad by Samsung features a person playing a broken guitar on a paint-covered industrial press, using a Samsung Galaxy Tab S9 to read sheet music. The ad concludes with a promotion of the tablet, displaying “with Galaxy AI.”

See Also: Happy 40, Zuckerberg! If You Invested $1000 In Meta Platforms Stock When Mark Zuckerberg Turned 30, Here’s How Much You’d Have

However, Samsung’s “UnCrush” ad has failed to resonate with the audience. The ...

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