SHAK - Subway Rival Enjoys Spike In Popularity Plus: Potbelly's Tasty Stock Performance | Benzinga
The sub — or submarine sandwich — continues to be a popular food item across the U.S.
Witness the massive scale of Subway, one of the world’s largest restaurant operators. But it’s not just size that matters — location plays a large role in the success or failure of such enterprises.
Placer.ai, the business location analytics company, has been watching the rising success of Subway rival Jersey Mike’s Subs.
“Jersey Mike’s is among the nation’s fastest-growing franchise dining chains,” the analyst said. “Our data shows that the company targets affluent suburbs successfully.”
.@jerseymikesis is among the nation's fastest-growing franchise dining chains. — Placer.ai (@Placer_ai) February 16, 2024
Its popularity surged in recent years, with 2023 visits up by 14.1% YoY and plans to open 350 new stores in 2024.
Our data shows that the company targets affluent suburbs successfully. pic.twitter.com/QwY2Eovcs1
Indeed, Placer.ai’s data shows that across its 2,000 or so locations, Jersey Mike’s is attracting affluent clientele.
The data ...