The sub — or submarine sandwich — continues to be a popular food item across the U.S.
Witness the massive scale of Subway, one of the world’s largest restaurant operators. But it’s not just size that matters — location plays a large role in the success or failure of such enterprises.
Placer.ai, the business location analytics company, has been watching the rising success of Subway rival Jersey Mike’s Subs.
“Jersey Mike’s is among the nation’s fastest-growing franchise dining chains,” the analyst said. “Our data shows that the company targets affluent suburbs successfully.”
Indeed, Placer.ai’s data shows that across its 2,000 or so locations, Jersey Mike’s is attracting affluent clientele.
The data ...