TPR - Tapestry Boosts Marketing Might: Kate Spade Joins Forces with Bluecore's Tech | Benzinga
Tapestry Inc (NYSE:TPR) has expanded its partnership with the retail shopper identification and customer movement technology, Bluecore, to include its Kate Spade New York brand.
The platform has been delivering strong identification improvements and contributing to marketing growth for Tapestry’s Coach and Stuart Weitzman brands.
The expanded collaboration reflects Tapestry’s focus on improving customer identification, engagement and retention to increase purchases from new, active, ...