TECH - The Electric Pickup Concept Will Continue To Evolve In 2024 | Benzinga
The EV king, Tesla Inc (NASDAQ: TSLA) got its long-awaited electric pickup on the road before 2023 ended. But its competitors, namely BYD Company Limited (OTC: BYDDY) accelerated during the last quarter of the year and surpassed Tesla for the first time, quarter-wise, although the EV king still sold the most EVs during the full year, meeting its target of 1.8 million deliveries. But 2024 kicked off with news of a new entrant entering the electric pickup game, challenging Rivian Automotive Inc (NASDAQ: RIVN) and the pickup king, Ford Motor (NYSE: F), with the latter announcing on Wednesday it will be increasing the price of some of its 2024 F-150 Lightning models, while lowering the costs of the most expensive versions of its electric ...