STLA - UAW Strike Impact? General Motors Not Spending On Super Bowl Commercials | Benzinga
A strike by UAW union workers against three leading automotive companies could have a lasting impact on the future revenue and profitability of the companies involved.
One of the three companies targeted with strikes has announced a move that could be an early cost-cutting measure.
What Happened: One of the key features of the Super Bowl each year is the commercials, with private and public companies shelling out millions of dollars to advertise new products, highlight unknown brands and use celebrity endorsements to generate buzz.
Automaker General Motors Company (NYSE:GM) was among the companies that spent $6 million to $7 million for a Super Bowl commercial in 2023. The company had a joint Super Bowl ad in partnership with Netflix Inc (NASDAQ:NFLX) that imagined if electric vehicles were used more in shows and movies.
The advertisement, which starred Will Ferrell, was one minute long and highlighted vehicle models like the Chevy Silverado EV, Blazer EV, Cadillac Lyriq and GMC Hummer EV, according to Electrek.
General Motors has been featured in Super Bowl commercials the last four years with electric vehicles highlighted in the ...