UBER - Uber Eats Embraces TikTok Wave with New Short-Form Video Discovery Tool | Benzinga
Uber Technologies, Inc’s (NYSE:UBER) Uber Eats is introducing a TikTok-style short-form video feature to enhance food discovery and enable restaurants to highlight their offerings more vividly.
This feature, which is currently undergoing testing in New York, San Francisco, and Toronto, represents Uber Eats’ foray into the burgeoning realm of short-form video content, aligning with a trend popularized by platforms like Meta Platforms Inc (NASDAQ:META) Instagram, Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube, Snap Inc (NYSE:SNAP) Snapchat, Netflix Inc (NASDAQ:NFLX), and recently Microsoft Corp (NASDAQ:MSFT) LinkedIn.
The feature showcases videos in a swipeable format, visible in carousels throughout the app, including the home screen, TechCrunch reports.
Also Read: Uber Technologies Clocks Strong Q4 Performance, CEO Terms It ‘Profitable Growth At Scale’
These videos aim to give users a closer look at food preparation, textures, portion sizes, and dish compositions, ultimately ...