MAPS - Unparalleled 4/20: Weedmaps Unveils Consumer Trends Ahead Of Cannabis Industry's Biggest Holiday | Benzinga
As 4/20 is upons us, Weedmaps (NASDAQ:MAPS) has provided valuable insights to forecast a significant sales boost for the industry and a widespread celebration of marijuana. The data, derived from big data analysis of user activities on the platform, indicates that the previous year’s 4/20 was highly successful, with Weedmaps experiencing a twofold increase in normal operations.
Big Data, Big Deals
Weedmaps pointed out that consumers are prioritizing value, as the platform registered a 200% surge in orders that redeem deals through the platform during 4/20 week of 2023 compared to 2022.
Furthermore, the platform has observed a rising trend in usage, ...