TECH - Visa Rolls Out New Tech Rivaling Apple Pay Teams Up with Affirm for Easier Transactions | Benzinga
Visa Inc (NYSE:V) is launching new technology to enhance its position in the e-commerce marketplace. The technology will share more detailed customer preference information with retailers based on their shopping history.
This data will be securely transmitted using Visa’s proprietary tokens, which protect the connection between consumer bank information and merchants. Consumer consent is required for data sharing.
At a technology conference in San Francisco, Visa CEO Ryan McInerney highlighted that while most consumers are not fully aware of the token technology, they experience smoother transactions because of it, Bloomberg