TECH - What Is Going On With Apple? iPhone Sales Drop By Staggering 9.3M Units Globally In Q1 2024 Because Of This Even As Industry Grows 10%: Report | Benzinga
Apple Inc.'s (NASDAQ:AAPL) iPhone sales have plummeted 16% in the first three months of 2024, starting the year on a bad note for the Tim Cook-led company.
What Happened: Apple's iPhone shipments fell by a staggering 9.3 million units, from 58 million in Q1 2023 to 48.7 million in Q1 2024, according to market research firm, Canalys.
Apple also emerged as the worst performer in the first three months of 2024 despite the iPhone 15 launch in September – its 16% decline was the highest, with the second biggest decline being that of Oppo's, at 6%.
Samsung Electronics Co. Ltd. (OTC:SSNLF) witnessed a marginal 1% decline, while mass-market brands like Xiaomi Corp. (OTC:XIACF) and Transsion witnessed 33% and 86% growth, respectively.