TECH - What Netflix Amazon Apple And Disney Are Doing To Keep Users Hooked And Avoid Churn In 2024 | Benzinga
Streaming companies are shifting their focus "from pure subscriber acquisition to a more nuanced attention on profitable growth."
That’s according to a new report from Antenna, a market analysis firm focused on Subscription Video On Demand (SVOD) companies.
Netflix Inc (NASDAQ:NFLX), Hulu, Paramount Global Class B (NASDAQ:PARA) and Amazon.com Inc (NASDAQ:AMZN) each have ad-supported versions of their streaming services.
These ad-supported tiers added more new subscribers than ever before during the last quarter of 2023, and the first of 2024 in most of the major platforms.
Currently, 38% of subscriptions are ad-supported and the category appears to be growing. The rate of people who are choosing to take ads when given the choice has grown during the first quarter of 2024.
That's against a backdrop of slowing growth that has major streaming services concerned. While growth is still present, it has slowed down for several quarters in a row with 25 million new subscribers across platforms representing a 10.2% ...