PUBM - What's Going On With Roblox Stock Wednesday? | Benzinga
Roblox Corp (NYSE:RBLX) shares are trading higher Wednesday following reports the company has ramped up efforts to attract advertisers to its platform and made other moves to boost advertising sales.
What To Know: According to a Wall Street Journal report, Roblox is ramping up its push to attract new ad dollars to its platform and has reached out to PubMatic Inc (NASDAQ:PUBM) for help boosting sales of video ads on the platform.
The collaboration with PubMatic will allow brands to purchase video ads through a traditional online-bidding process. The ads will be ...