WEN - Why Are McDonald Shares Trading Higher Friday? | Benzinga
McDonald's Corp. (NYSE:MCD) shares were trading higher Friday afternoon after the company announced a new $5 meal deal to attract price-conscious customers amid rising fast-food prices.
What Happened: Launching on June 25, this initiative aims to entice customers who have cut back on fast food due to inflation. Joe Erlinger, president of McDonald's U.S., emphasized the company's commitment to “winning the value war.”
This move ...