CBRL - 'Overwhelmingly Positive': Cracker Barrel Tests Alcohol Sales in Florida Tennessee
Adding a bit of zing to its menu of "honest to goodness homestyle" breakfast, lunch, and dinner offerings, Cracker Barrel Old Country Store (NASDAQ: CBRL) is testing alcohol beverage sales, first in Florida, and now at two locations in Tennessee. Following an enthusiastic reception for its Florida rollout of adult beverages last week, the company said in a statement today it's also testing the waters in the Volunteer State.
Among the alcoholic offerings tested out are hard cider, several different types beer and wine, and cocktails like mimosas. CEO Jill Cochran remarked about the mimosa cocktails, which come in strawberry and orange flavors, "It was surprising to me how popular they are."
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