TTD - Ad-techs jump on report Google is delaying end to third-party cookies again
- Ad technology stocks have gotten a jolt at midday alongside a report that Google ( GOOG ) ( GOOGL ) will delay its plans to end the use of third-party tracking cookies in its Chrome browser into 2024.
- That's a second delay for that deadline; Google had previously pushed its timeline for ending use of the cookies into late 2023, from this year.
- Now it's delaying again to give itself and industry peers more time to test a "cookieless" approach it touted with the Privacy Sandbox initiative, Insider reports.
- Ad-tech names moved further into the green alongside the report: The Trade Desk ( NASDAQ: TTD ) +7.4% ; ironSource ( IS ) +8.1% ; Viant ( DSP ) +6.6% ; Magnite ( NASDAQ: MGNI ) +3.9% ; PubMatic ( NASDAQ: PUBM ) +4.7% ; Integral Ad Science ( IAS ) +3.9% ; Innovid ( CTV ) +4.9% ; Perion Networks ( PERI ) +4.6% ; AppLovin ( APP ) +4.9% ; Digital Turbine ( APPS ) +5% .
- Roku ( NASDAQ: ROKU ), linked heavily to connected TV ads, is 7.6% higher .
- Internet ad names are themselves higher in the wake of a better-than-expected quarterly report from Alphabet .
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Ad-techs jump on report Google is delaying end to third-party cookies again