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BABA - Afterpay May Make Investors Buy Now Pay Later
Alibaba Group Holding Limited American Depositary Shares each representing one
The $25 billion Australian consumer lending fintech boasts a mega-growth narrative.
But it's premised on a precarious customer segment, increasingly exposed to lasting economic hardship perpetuated by SARS-CoV-2.
Expansion of the customer segment beyond Gen-Z and Millennials remains unproven.
The competitive landscape, growth-at-all-costs narrative, matched by changes to the credit environment could make momentum investors buy now but pay later.