TTD - Apple's Latest Privacy Move Is a Blow for Facebook but Not The Trade Desk. Here's Why.
The world of digital advertising is once again on the verge of a sea change, the result of the latest privacy move by Apple (NASDAQ: AAPL) . With an upcoming update to iOS 14, iPhone users will be required to explicitly consent to allow app publishers to track them across the apps and websites they visit. This has the digital-advertising industry up in arms.
Facebook (NASDAQ: FB) is sounding the alarm, saying its business will be "severely impacted" by Apple's decision. The company has even gone so far as to take out a full-page ad in The Wall Street Journal decrying the move and claiming it will be harmful to small businesses, though its claims are tenuous, at best.
It's important to note, however, that not all digital advertisers are created equal. Take The Trade Desk (NASDAQ: TTD) , for example. It said it doesn't expect the change to create a material impact on its business. What's an investor to think?
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Apple's Latest Privacy Move Is a Blow for Facebook, but Not The Trade Desk. Here's Why.