PUBM - As TV usage dips streaming surges to record share in Nielsen measure

Streaming video has surged to another record share of television usage, as there now looks to be no reversing the direction of the tide: in favor of cutting the cord. Streaming usage made a big jump in May, to a record 31.9% share of TV time - and once again it took share from all other potential uses: Cable's leading share dipped to 36.5% from last month's 36.8%; Broadcast TV usage fell to 24.4% from 24.7%; and the share of "Other" (heavily videogaming) fell to 7.2% from 8.2%, according to "The Gauge" from Nielsen, its monthly macro look at TV delivery platforms. Overall TV usage fell again, by 2.7% (as is typical, with May a historical low point for TV use). Broadcast and cable viewing both fell off as expected, with viewing volume dropping 3.5% for each. But streaming got a boost from some high-profile content releases for Memorial Day

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As TV usage dips, streaming surges to record share in Nielsen measure