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SHOP - Base Inc: Market Leader In User Experience For Online Stores
Shopify Inc. Class A Subordinate
Base is the domestic leader in online shop solutions in Japan, driving the shift to direct-to-consumer sales channel and disrupting the ecommerce market.
Providing a free set-up service to new customers and a take-rate lower than its peers are its key attractions.
The shares are attractive trading on a free cash flow yield of 3.5% in FY12/22.