STI - BB&T-SunTrust Merger Serves As A Wake-Up-Call To Regional Banks
Purpose
In this post I will explain why the merger between BB&T Corporation (BBT) and SunTrust Banks Inc. (STI) is driven by two primary forces and why it serves as a wake-up-call for regional banks.
Background
Two forces are shifting the banking landscape. While these shifting forces may appear to be moving at glacial speed, these shifts are gaining momentum and will create a new era of banking.
Banks failing to recognize these two forces will be left behind. As that happens, the value of their franchises will shrink relative to