STMP - Best play on a flush consumer? E-commerce ETFs lead and some offer downside protection

Investors can choose from a variety of ETFs to take advantage of the surprising boom in consumer spending. Retail sales for September trounced forecasts according to data released Friday. Retail sales are now up year-over-year for five consecutive months and at new highs, market observers point out. It would be the first time sales have shown such an upward trajectory of such a magnitude in a recession, and may be a signal it has ended.With unemployment near all time highs, expectations for consumer spending have been muted. The surprisingly strong results, though, have made the consumer sector a standout over the last year. Investors who want exposure to the booming consumer may consider several options with different tradeoffs. All have outperformed the 16% returns by the S&P 500 over the last year. As consumers shift spending online, ETFs focusing on e-commerce have been the leaders. The Amplify Online Retail ETF (IBUY)

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Best play on a flush consumer? E-commerce ETFs lead, and some offer downside protection