WSM - Better Buy: Williams-Sonoma vs. Wayfair
2023-03-21 05:35:00 ET
Williams-Sonoma (NYSE: WSM) and Wayfair (NYSE: W) are both home furnishings retailers that sell most of their products online. Williams-Sonoma -- which owns its namesake banner, Pottery Barn, Pottery Barn Kids and Teen, and West Elm -- also operates more than 500 stores but generated two-thirds of its revenue digitally last year. Wayfair sells all of its products online through its eponymous website and four others: Joss & Main, AllModern, Birch Lane, and Perigold.
Over the past 12 months, Williams-Sonoma stock declined 30% as Wayfair's stock plummeted 75%. Let's see why the bulls abandoned these two retailers, and if either stock is still worth buying as a turnaround play for 2023.
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Better Buy: Williams-Sonoma vs. Wayfair