SHOP - BigCommerce Introduces Instagram Checkout Tiptoeing Onto Shopify's Turf
E-commerce software company BigCommerce Holdings (NASDAQ: BIGC) dealt rival Shopify (NYSE: SHOP) a blow on Tuesday, unveiling an online-shopping checkout tool for Facebook's (NASDAQ: FB) instant-messaging platform Instagram. With this option, consumers can buy products directly from brands within Instagram's messaging interface rather than being redirected to a separate e-commerce page.
BigCommerce isn't a household name yet. The company, which offers e-commerce tools to small and medium-size businesses, only went public early this month. It also facilitates a fraction of the online shopping business Shopify handles, and Shopify has already inked a similar deal with Facebook to offer a checkout option within Facebook's messenger app.
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