CGEAF - Broadcast pulls even with streaming share in Nielsen TV Gauge

After a few months where streaming video's share of television viewing was on the march, it took a back-to-school pause - and now broadcast is the one making up ground in TV's traditional fall season. Streaming's share has been at 28% for a few months, but broadcast television inched up 2 percentage points in September and another 2 in October to tie it at 28%, according to "The Gauge" from Nielsen, its monthly macro look at TV delivery platforms. It attributes the gain to two fall phenomena: the new fall TV lineup (particularly general drama) and live sports (up 22% from September). Those two genres accounted for 35% of the time viewers spent watching broadcast programming in October, Nielsen says. Broadcast took its gains from Cable and Other, which fell to 37% and 6% share respectively. ("Other" TV use includes such uses as watching video discs and gaming.) Of the

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Broadcast pulls even with streaming share in Nielsen TV Gauge