CGEAF - Broadcast TV share flags as gaming makes gains in Nielsen TV Gauge

Broadcast television used the fall season to grow its share of total television viewing for the past couple of months, pulling even with streaming. But while a holiday month meant more TV time in general, it also meant lots of students spending time at home - and more time playing games. Broadcast TV shed a point of share in November, and that point went to the "Other" usage category that includes videogames, according to "The Gauge" from Nielsen, its monthly macro look at TV delivery platforms. Streaming had been tied with broadcast at 28% share, but broadcast drops back to 27%, and "Other" (including uses like watching video discs along with gaming) moves up to 7%. Cable share remained flat at 37%: Broadcast continued to benefit from sports viewing (up 7%), but saw dips in general drama (-12%) and in sitcoms (-7%), according to Nielsen. Of that 28% share taken

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Broadcast TV share flags as gaming makes gains in Nielsen TV Gauge