BZFD - BuzzFeed: Not Sure Vivek Can Save This Media Disaster

2024-07-08 10:00:00 ET

Summary

• BuzzFeed has gained attention due to a large investment from a former Republican Presidential candidate.
• The media company is struggling financially, with declining revenues and a lack of successful content strategies.
• Vivek Ramaswamy advocates for a shift towards video content creation and organic traffic from influencers, but management is resistant to change.
• The stock isn't worth owning until management changes the direction of the media business to improve the financial results.

BuzzFeed, Inc. ( BZFD ) remains a struggling media business, but the stock has gotten a lot of buzz in the last few months. A former Republican Presidential candidate has made a huge investment in the media company, suggesting changes to the business model. My investment thesis is more Neutral on the stock following the big rally and signs that management isn't willing to explore the opportunities to pivot the media business to a more modern and unbiased approach....

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