KO - Celsius Holdings Going International

2024-03-30 16:07:30 ET

Summary

• Celsius Holdings has achieved record-breaking revenue of $347M, up nearly 95% YoY.
• The company's strong brand affinity, strategic partnership with PepsiCo, and its focus on a healthy lifestyle have contributed to its success.
• Celsius is expanding internationally and aims to increase distribution points to further drive growth.
• While short-term downside is likely, the long-term is looking as good as ever.

Introduction

Celsius Holdings (CELH) is probably one of the hottest stocks on the market right now, which is unique for a company selling energy drinks. Celsius has been able to propel itself to the top through its strong brand affinity and distribution deals with large companies like PepsiCo ( PEP ) over the last few years.

In addition, the company is very popular with the younger generation, partially due to its brand ambassador program focusing on a healthy lifestyle, which we can only applaud with obesity rates increasing year over year....

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