COST - Costco's Hot Dog Is Still $1.50 but Membership Fees Are Going Up. Should You Buy the Dividend Stock Now?
2024-07-17 05:30:00 ET
For roughly 40 years, the quarter-pound all-beef hot dog and 20 oz. soda (with refill) at Costco Wholesale (NASDAQ: COST) has been priced at $1.50.
The Costco hot dog has received a sort of cult following for maintaining the same price despite inflationary pressures. And in many ways, it embodies Costco's core principle of making customers happy so they view the membership as a good value. There's no reason to think the price will change anytime soon.
"To clear up some recent media speculation, I also want to confirm the $1.50 hot dog price is safe," said Costco CFO Gary Millerchip on the company's May earnings call.
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Costco's Hot Dog Is Still $1.50, but Membership Fees Are Going Up. Should You Buy the Dividend Stock Now?