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IAS - Criteo's Underestimated Growth Pivot Is Finally Getting Some Credit
Integral Ad Science Holding Corp.
2024-02-15 08:12:25 ET
Summary
Criteo is transitioning from a cookie-dependent retargeting tool to a SaaS adtech provider.
The decline of the retargeting revenue line is already priced into the company's valuation, while the growth potential of its retail media solutions is overlooked.
Criteo is adapting its technology and strategy to survive in a cookie-less world and has shown strong growth in its Commerce Audiences and Retail Media solutions.