KO - Digital Disruptions - Moats In The Age Of Disruptions
This article first appeared on Advisor Perspectives.
When people say that an entrant is disruptive in an industry, what they really mean is that customers are adopting that new way. At Amazon, we've had a lot of inventions that we were very excited about, and customers didn't care at all. And believe me, those inventions were not disruptive in any way. The only thing that's disruptive is customer adoption. If you can invent a better way, and if customers agree that it's a better way, then they will use that."
- Jeff Bezos,