DIS - Disney moves series premieres to Wednesdays after 'Loki' scores with midweek bow

Marvin Samuel Tolentino Pineda/iStock Editorial via Getty Images Disney Plus (DIS) is learning from a recent success to shift the release dates of its original programming to Wednesdays, from Fridays. Its latest Marvel series Loki shifted its premiere date up from Friday, June 11, to Wednesday, June 9, and became the service's most-watched premiere yet. Now starting in July, Disney will move all global original series to Wednesdays, in a move to accommodate its increasing volume of material. That grants Disney's increasingly important original series a bit of space from its film releases, which remain on Fridays - but also from Netflix (NFLX -0.2%), which tends to drop whole seasons of its original series on Fridays. High-profile Disney series The Mandalorian, WandaVision and The Falcon and the Winter Soldier debuted on Fridays and had to compete for attention with rival releases. While Netflix has planted a flag on Fridays, Hulu

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Disney moves series premieres to Wednesdays after 'Loki' scores with midweek bow