DLN - Dividend ETFs: Anomalies Are Great So Long As They Aren't Mirages

Expecting to find a "free lunch" in the market (returns potential that exceeds risk) has pejorative connotations, but in reality, anybody who doesn't strictly adhere to the efficient market theory is, one way or another, trying to accomplish that very thing. In the income area, aggressive practitioners of this approach can expect to hear such phrases as "yield hog" or "sucker yield" and wind up guilty as charged as eye-catching yields turn phantom when dividends get slashed or omitted due to previously-discoverable but often overlooked company financial challenges. Yet with market interest rates still historically

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