TSLA - Electric Vehicles Are Outperforming The Traditional S-Curve Dynamics
By Sam Korus, Analyst, Industrial Innovation
Electric vehicles (EVs)1 generally, and Tesla (TSLA) specifically, seem to be breaking the "s-curve" adoption mold. According to our research, EV growth is stealing the march from the traditional auto industry, and Tesla is leading the charge, so to speak.
In a typical s-curve adoption cycle, growth decelerates as a new technology penetrates its addressable market, as shown below.
In contrast to a typical s-curve adoption cycle, the growth in EV sales has accelerated from 60% in 2013 to 79% in 2018, suggesting that EVs are expanding the