DIS - Fast growth for a FAST market: Free ad-supported TV keeps booming

Attention in the streaming-video universe tends to center on the big players in subscription video on demand - of course Netflix (NASDAQ:NFLX), Disney+ (NYSE:DIS), Amazon Prime Video (NASDAQ:AMZN), Hulu (DIS, CMCSA), HBO Max (NYSE:T) Peacock (NASDAQ:CMCSA), Paramount+ (VIAC, VIACA) and others. But the world of free ad-supported streaming TV - or FAST - is booming, with its own set of key players. And new research suggests that market is headed past $4 billion within three years. FAST uses the Internet to supply television shows and movies, across various channels often with programming scheduled at particular times, and with advertising breaks. If that sounds a lot like traditional over-the-air television except delivered via the Internet - well, yes. But this time, with unparalleled data on viewers and what they're watching. And the market has developed some big rivals. Some services are aligned with smart TVs and device makers: LG Channels, Samsung

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Fast growth for a FAST market: Free ad-supported TV keeps booming